For over 20 years, The Baba Tree Basket Co has been preserving the rich culture of basket weaving and the Gurunsi community in Bolgatanga, Ghana. This remarkable company boasts a community of over 250 artisans who practice a time-honored weaving technique using elephant grass, characterized by their unique "rhythm and flow." Each basket is a direct reflection of the artisan's skill and creativity, celebrating the individuality and craftsmanship that make every piece unique. The vibrant and purposeful designs are a testament to the dedication and talent of these artisans, whose handprints are evident in every luscious curve of the baskets they create.

Founded by Gregory MacCarthy, who first arrived in Ghana in 1999, The Baba Tree Basket Co is committed to sustainable and meaningful work for the local community. MacCarthy's understanding that good design can profoundly impact lives has driven the company's mission to provide fair jobs and foster true social impact. Bolgatanga, known as "the city of baskets," has seen significant positive changes through this initiative. The company continually evolves its designs by exploring new patterns, techniques, and dye materials, ensuring that their products are not only beautiful and ethical but also innovative. By collaborating with global retailers and engaging in impactful projects with brands, designers, and hoteliers, The Baba Tree Basket Co continues to elevate the ancient craft of basket weaving, bringing the incredible craftsmanship of the Gurunsi people to the world stage.